HOW DISRUPTIVE IS YOUR PRODUCT


Every innovation introduces friction — cognitive, emotional, and operational. When that friction outweighs the perceived benefit, even brilliant products stall. The secret to adoption isn’t just design or marketing — it’s understanding the human load of change.

WHAT IF A FORMULA COULD PREDICT HOW EASY YOUR PRODUCT IS TO ADOPT?


The Humology Change Equation (based on the Beckhard-Harris model) quantifies the human change load so you can design products people actually adopt.


Understanding the change load of your product at the earliest stage can significantly improve the chances of ongoing success for the product. In an industry dominated by subscription business models, you need to build lasting relationships with users and that means helping them adapt to change.


For change to occur a number of factors need to be in place.   


C = [ABD] > X


Where:

  • C – The Proposed Change (Product Adoption)
  • X – The cost of changing
  • B – Desirability of the proposed change
  • D – Practicality of the change
  • A – Level of dissatisfaction with the status quo


When the perceived benefits (A×B×D) outweigh the costs (X), adoption happens naturally.


Humology bridges disruption and adoption.
Because progress isn’t about how fast technology moves — it’s about how well humans can keep up.


A - Level of dissatisfaction with the current situation


For change to happen, there must be a level of dissatisfaction with the status quo. Otherwise, why bother?  Consider the reasons that your target user or customer is seeking a new solution - how compelling are those reasons?


B - Desirability of the proposed change


How clear is the vision for the future state?  Without a clear vision for the future, even the most unhappy users won't be motivated to move forward. Do you sense a real appetite for change?


D - Practicality of the proposed change


How realistic is the vision for the future state?  Does the customer have sufficient resources in place to make it a reality?


X - The cost of the proposed change


How much disruption might be introduced by this change?  Is the entire organisation impacted? Does it require re-training or a change in habits? 

HOW DISRUPTIVE IS YOUR PRODUCT?

The first step to determining the likelihood of your product being successfully implemented and adopted by an organisation is to articulate all five elements of the formula.


OR take the test today to assess the change load of your offering, and learn how to tip the scales in your favour!